This book is revolutionary. It challenges everything we think we know about political communication. It delves into every concept and every prejudice and shows us why a new way of thinking about current communication methods is necessary. Rumors are a reality. They exist. And politicians and their teams must know how to react to them, how to live with them. New media and social networks have multiplied the speed of rumors and their relevance in public discourse. Rumors are here to stay (and to spread at unprecedented speeds). Their presence in public life is inevitable. The important thing is what we do with them, how we react to them. And that, with examples, cases, and specific names, is what Horacio Minotti explains to us in this revealing and groundbreaking work.