Our daily life feeds on myths: car, advertising, tourism, sport. Isolated from today in which they emerge, they appear as what they are: the ideology of modern mass culture. Concerned about unveiling the meaning of these profane myths and their widespread credibility, Roland Barthes strips naked the thick layer of meanings that envelops the objects of our daily life, and exposes in detail the process of mystification by which bourgeois culture is transformed into a universal nature. Sharp review of the commonplaces of mass society and the first semiological dismantling of their language, Mythologies inaugurated an intellectual practice. Barthes harmoniously articulates the scholarly knowledge and elegance of writing in a text that escapes academic form and assumes a deeply political character. Due to its stylistic clarity and the power of its analysis, it is an excellent introduction to semiotics. Written month by month, these essays do not aspire to organic development: their link is of insistence, repetition. Although I don’t know if repeated things like—as the proverb says—I think at least they mean. And what I've been looking for in all this are meanings. Is it my meaning? In other words, is there a mythology of the mythologist? No doubt, and the reader will clearly see what my bet is.