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At a time when access to information is virtually unlimited, our attention has become a fundamental product for the market. Do we feel that they challenge our attention? The business of the West depends on it. In almost every moment of our lives, we face a barrage of messages, advertising incentives, brands, social media, and other efforts to grab our attention. Few everyday moments or spaces remain intact by the "service merchants". But Tim Wu argues that this condition is not simply the byproduct of recent technological innovations, but the result of more than a century of growth and expansion of industries that thrive on human attention. From the birth of advertising to the explosion of the mobile web; from the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to famous brands like Oprah Winfrey, Kim Kardashian and Donald Trump, the basic busin...read more
