A brilliant investigation into the political and psychological effects of our changing relationship with social media.

Former social industry executives tell us the system is an addiction machine. We are users who hysterically wait for our next success, with its likes, its comments and its shared dissemination. We write to the machine as individuals, but it responds to us by adding our desires, fantasies, and weaknesses, and turning it all into data. We transform ourselves, whether we like it or not, into a commodity experience.

In Paul Klee's Die Zwitscher-Maschine (The Twittering Machine, 1922), the bird song of a diabolical machine acts as a bait to lure humanity into a pit of damnation. Likewise, networks and the social industry offered us the promise of building our own history, but to what extent do we choose the nightmare it has become?