No other slogan now dominates public discourse as well as transparency. According to Han , who refers only to corruption and freedom of information , unaware of its importance. This occurs when the trust is gone and the company is committed to monitoring and control. It is a systemic biopolitical no moral or coercion , an economic imperative . Things become clear when expressed in the size of the shed price and uniqueness. Society of transparency is a hell of sameness .

Google and social networks , which are presented as spaces of freedom, have become a big panopticon , the prison envisioned by Bentham in the eighteenth century , where the guard can secretly observe all prisoners . Transparent client is the new inhabitant of this digital panopticon , where no community but unable Egos accumulations of common action , politics, a we . Consumers are no longer an outside who questioned systemic interior. Surveillance is not performed as an attack on freedom. Rather , each is given voluntarily , stripping and exposing to the panoptic gaze . The denizen of the digital panopticon is a victim and an actor at a time.