After the publication of The Game Rule, recognized with the National Essay Prize, José Luis Pardo addresses in this new book the frontiers of mass culture. From the arrogance of the Beatles, four practically illiterate young people who, for having touched the heaven of massive popularity thanks to a stroke of luck, they were compared in fame to Jesus Christ or Mozart in terms of influence, up to the expectation that the youth of that generation and social extraction had to be able to overcome the class barrier that separated them from the elite to which Stockhausen, Wilde or Jung historically belonged, in the same way that other don nadies such as Marilyn Monroe, Stan Laurel and Oliver Hardy or Sonny Liston had surpassed it (at least on the cover of Sargeant Pepper's).