Are we autonomous individuals, or do we let ourselves be carried away by conformity? What makes us remember and why do we forget? How to measure intelligence? Questions like these underlie the work of the great theorists and researchers in the fascinating world of psychology. With clear language, The Book of Psychology offers concise explanations that cut through academic jargon, diagrams that make the most complex theories simple, memorable quotes, and a series of ingenious illustrations that play with our perceptions and beliefs. Whether the neophyte, the student or the amateur expert will find in this book material with which to stimulate their mind.