It is an updated and suggestive of the great possibilities offered to participate in the so-called knowledge society through proper projection citizens of rich and plural informative compendium hoard capital. This manual, therefore, is designed as a co Basi instrument for all those professionals who intend to provide a new dimension to the archival function organizing activities promoting cultural action. Relevant issues such as the link of the file with the concepts of memory, identity and knowledge, the formulas to boost image policies, marketing and communication, analysis of users and the huge potential of information technology are discussed and communication for cultural action. Other chapters, more practical, present the goals and possibilities of educational services, exhibitions and activities promoting knowledge of history.